Pengaruh Kemudahan Penggunaan Mobile Banking dan Harga Barang Terhadap Perilaku Konsumtif Mahasiswa Pengguna Online Shop

Authors

  • Hasyim Hasyim Universitas Negeri Medan, Indonesia
  • Elsa Aurel Agustine Situmorang Universitas Negeri Medan, Indonesia
  • Penus Leonard Roningsih Sinurat Universitas Negeri Medan, Indonesia
  • Selfiana Lumban Batu Universitas Negeri Medan, Indonesia

DOI:

https://doi.org/10.57235/mantap.v3i1.4106

Keywords:

Mobile banking, Product pricing, Consumptive behavior, Students, Online shopping.

Abstract

This study aims to examine the impact of mobile banking ease of use and product pricing on the consumptive behavior of students who use online shopping platforms. With advancements in technology, particularly mobile banking, students can easily perform online transactions, which may influence their consumption behavior. The prices offered by e-commerce platforms also play a significant role in encouraging purchases. This research adopts a quantitative approach using multiple linear regression analysis on data from 30 student respondents from the 2022 Economic Education program at Universitas Negeri Medan. The results show that both mobile banking ease of use and product pricing have a significant influence, both partially and simultaneously, on students' consumptive behavior. These findings provide valuable insights into how technology and pricing strategies affect consumption habits among students.

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Author Biographies

Hasyim Hasyim, Universitas Negeri Medan

Fakultas Ekonomi

Elsa Aurel Agustine Situmorang, Universitas Negeri Medan

Fakultas Ekonomi

Penus Leonard Roningsih Sinurat, Universitas Negeri Medan

Fakultas Ekonomi

Selfiana Lumban Batu, Universitas Negeri Medan

Fakultas Ekonomi

References

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Farida, M. N., & Subroto, W. T. (2019). Effect of mobile banking and online shopping on consumer behavior. International Journal of Educational Research Review, 154–161.

Harahap, D. A. (2018). Perilaku belanja online di Indonesia: Studi kasus. Jurnal Riset Manajemen Sains Indonesia (JRMSI), 9(2), 193-213. https://doi.org/10.21009/JRMSI

Apriyanti, D. (2023). Pengaruh Mobile Banking dan Keputusan Pembelian Online pada Mahasiswa di Era Digital. Jurnal Ilmu Ekonomi dan Bisnis, 11(2), 87-101.

Abadi, M., & dkk. (2020). Pengaruh Potongan Harga Terhadap Perilaku Konsumtif Mahasiswa. Rayyan Jurnal, 33(2), 138-144.

Amalia, S., & Wibowo, A. (2019). Promo Gratis Ongkir dan Dampaknya terhadap Perilaku Konsumtif. MANTAP Journal of Management Accounting, Tax and Production, 2(1), 321-325.

Sumartono.2002. Terperan

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Published

2025-03-27

How to Cite

Hasyim, H., Situmorang, E. A. A., Sinurat, P. L. R., & Batu, S. L. (2025). Pengaruh Kemudahan Penggunaan Mobile Banking dan Harga Barang Terhadap Perilaku Konsumtif Mahasiswa Pengguna Online Shop. Journal of Management Accounting, Tax and Production, 3(1), 41–50. https://doi.org/10.57235/mantap.v3i1.4106

Issue

Vol. 3 No. 1 (2025): Maret 2025

Section

Articles

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