Analysis of the Use of Gen Z Terminology on the Purchase of Fashion Trends of Jims Honey Products on the Tiktok Platform
(1) * Christin Napitu Mail (Universitas Negeri Medan, Indonesia)
(2) Dhea Pinem Mail (Universitas Negeri Medan, Indonesia)
(3) Sondang Lamsarina Hutagalung Mail (Universitas Negeri Medan, Indonesia)
(4) Agung Marpaung Mail (Universitas Negeri Medan, Indonesia)
(5) Desi Irawan Mail (Universitas Negeri Medan, Indonesia)
(6) Atika Zahra Mail (Universitas Negeri Medan, Indonesia)
(7) Syairal Fahmy Dalimunthe Mail (Universitas Negeri Medan, Indonesia)
*corresponding author

Abstract


The study aims to find out the level of use of the term gen z in the TikTok platform towards the purchase of Jims Honey fashion products. The research was also made to find out what words Jims Honey uses in their fashion content on TikTok. The information in this study was obtained by listening to words or terms written on TikTok social media videos. The method used in the study is the Qualitative Descriptive Method. Information processing is carried out using documentation on the TikTok platform. This study was also made to determine the influence of the use of the term gen z or slank language on costumer purchase decisions. The results of this study show that the level of use of the term gen z in the TikTok platform increases the attractiveness and interest of consumers or costumers in purchasing fashion trends on Jims Honey products.


Keywords


Gen Z Language, Fashion, Jims Honey

   

DOI

https://doi.org/10.57235/jcrd.v1i2.3956 		      

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Copyright (c) 2024 Christin Napitu, Dhea Pinem, Sondang Lamsarina Hutagalung, Agung Marpaung, Desi Irawan, Atika Zahra, Syairal Fahmy Dalimunthe

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