Analisis Dampak Viralitas Media Sosial Terhadap Persepsi Etika (Studi Kasus PT. Zhao Hui Nickel)

Authors

  • Fikri Al Kautsar Universitas Negeri Medan
  • Farel Akbar Aditya Universitas Negeri Medan
  • Bonansa Situmorang Universitas Negeri Medan
  • Jekson Shihombing Universitas Negeri Medan
  • Sebrina Intan Aulia Universitas Negeri Medan
  • Desi Fitriani Hasibuan Universitas Negeri Medan
  • Syairal Fahmy Dalimunthe Universitas Negeri Medan

Keywords:

Viralitas, Media Sosial, Etika, Persepsi

Abstract

Penelitian ini berfokus pada mengkaji mengenai dampak viralitas media sosial terhadap persepsi etika pada sebuah perusahaan PT. Zhao Hui Nickel yang berada di naungan Merdeka Battery Materials dan bergerak di bidang pengolahan nikel mengalami permasalahan mengenai video viral yang menunjukkan permasalahan etika karyawan HR dengan meneriaki sampah kepada calon karyawan tersebut. Penelitian ini menggunakan penelitian kualitatif dengan pendekatan studi kepustakaan. Hasil penelitian mengungkapkan adanya peran viralitas media sosial terhadap persepsi masyarakat mengenai perusahan tersebut sehingga, perusahaan membuat citra perusahaan tersebut jelek di mata masyarakat yang hanya memandang dari satu sisi sehingga perusahaan membuat kepputusan Pemutusan Hubungan Kerja (PHK) terhadap karyawan HR tersebut.

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Published

2024-10-28

Issue

Vol. 1 No. 2 (2024): November 2024

Section

Articles

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