MSME Development Through Packaging Design, Labels and Trademark Registration

Authors

  • Eka Yuli Astuti Fadhilah Universitas Islam Nusantara, Indonesia
  • Rahma Fadhilah Universitas Islam Nusantara, Indonesia
  • Yessa Meidina Putri Universitas Islam Nusantara, Indonesia
  • Ayu Sri Anjani Universitas Islam Nusantara, Indonesia
  • Zahratul Azkia Universitas Islam Nusantara, Indonesia
  • Alfiyah Nurul Hasanah Universitas Islam Nusantara, Indonesia
  • Silvi Intan Saharani Universitas Islam Nusantara, Indonesia
  • Silva Fauziah Universitas Islam Nusantara, Indonesia
  • Cucu Sintawati Universitas Islam Nusantara, Indonesia
  • Indra Lesmana Universitas Islam Nusantara, Indonesia

DOI:

https://doi.org/10.57235/aurelia.v4i1.4401

Keywords:

Development, MSME, Design, Packaging, Labels, Trademarks

Abstract

The MSME sector plays an important role in the development of the national and regional economy. MSMEs can increase income, reduce unemployment rates in villages and can increase entrepreneurial experience. Mekarsari Village has a variety of MSMEs which have great potential to improve community welfare. However, the problem faced by MSME in Mekarsari Village is a lack of knowledge about creating packaging designs, labels and registering trademarks to protect intellectual property rights. The aim of this service is to provide assistance in creating and updating packaging and labels so that the products produced are more attractive and have a higher selling price, as well as providing knowledge about how to register trademarks so they can compete with competitors. The methods used in this service are direct observation, interviews and discussions and implementation. The results obtained from this service are the creation of understanding among MSME players in Mekarsari village about how to make packaging and labels so that the products produced are more innovative. This service also increases the legal awareness of the MSME community regarding the importance of registering trademarks and how to register these brands.

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References

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Widjaja, G. (2024). Meningkatkan Daya Saing UMKM Melalui Pendaftaran Merek: Studi Kasus Desa Pantai Sederhana, Kecamatan Muara Gembong, Kabupaten Bekasi, Jawa Barat. Journal of Community Dedication , 849-850.

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Published

2024-12-30

Issue

Vol. 4 No. 1 (2025): January 2025

Section

Articles

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